Origins of Daylight Saving Time~ http://blog.nyhistory.org/daylight-saving-time-wwi-beginnings/


Virtually every article on the internet regarding Daylight Saving Time is illustrated by one or more posters from WWI encouraging Congress to make DST a law, and subsequently reminding people to Spring Forward and Fall Back. I thought it would be interesting to look into the United Cigar Stores Company to learn why they were such enthusiastic proponents of Daylight Saving Time, but after some rigorous research on the internet I am going to have to declare defeat. Everyone reproduces these posters but nobody sheds any light on their origin or design or publication. My guess is that they were approached by the government to sponsor this campaign, as opposed to dreaming it up themselves, but it’s pure speculation on my part. Oh Google, how can you fail me so?