The Beatle’s first live appearance on U.S. television was February 9, 1964. However, Americans did have previous chances to see them via stories on the evening news, and a taped segment on The Tonight Show with Jack Paar. The common thread to these appearances is the sarcasm and bad jokes which the reporters and Paar felt compelled to use in order to dismiss the Beatles as an inexplicable phenomenon. All of them were probably taken aback when they finally realized that the Beatles weren’t going to go away any time soon.
November 18, 1963 on “The Huntley-Brinkley Report”~
Nov. 22, 1963 on “CBS Morning News With Mike Wallace”~
The Beatles, JFK and Nov. 22, 1963~ http://articles.latimes.com/2013/nov/22/entertainment/la-et-ms-beatles-kennedy-assassination-nov-22-1963-20131122
January 3, 1964 on the :Jack Paar Tonight Show”~