The Beatles record label, EMI had concerns, but Paul McCartney, who commissioned Richard Hamilton to design the cover, persuaded EMI to allow the design to go ahead. Together with Paul McCartney, they decided that the next Beatles cover should be the total opposite of the Sgt. Pepper’s design…
*Richard Hamilton (February 24, 1922 – September 13, 2011) was an English painter and collage artist.
The White Album: How Richard Hamilton Brought Conceptual Art to the Beatles