American illustrator Clarence Coles Phillips (1880-1927)

“In May 1908…he pioneered what came to be his signature design—a graphic human figure with a detailed face, hands, and feet, and with clothing in the same shade as the background. This design, called “The Fadeaway Girl” took the illustration world by storm…”
https://www.illustrationhistory.org/artists/coles-phillips

Cover for Life magazine, July 9, 1908

Cover for Good Housekeeping magazine, February 1915

Overland Automobile advertisement, c.1915

Original artwork for Collier’s, 1921 / Gouache and watercolor on board

Holeproof Hosery Company Advertisement, c.1923

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Clarence Coles Phillips and Negative Space~
https://postcardhistory.net/2021/12/clarence-coles-phillips-and-negative-space/
Classic [Saturday Evening] Post Artist: Coles Phillips~
https://www.saturdayeveningpost.com/2013/04/classic-artist-coles-phillips/
National Museum of American Illustration~ https://americanillustration.org/project/coles-phillips/