Stopping off in New York City on his way back [from Europe], he paid a call on Leo Castelli, whose gallery showed Jasper Johns, Robert Rauschenberg, and Frank Stella. No introduction, no calling beforehand—he just walked in with the Paris paintings under his arm. Castelli, all European charm and suavity, said that Ruscha’s work looked interesting, and told him to stay in touch. Ruscha stayed in touch for twelve years, visiting the gallery on his occasional trips to New York, and in 1973 Castelli became his New York dealer. Ruscha never seriously considered moving East. “That was too big a decision, and too big a jump,” he told me. “It just didn’t feel like it was meant to be.” He wanted to live in Los Angeles, and by the time he returned from Europe he knew that the only thing he could possibly be was an artist. “I could see I was just born for the job, born to watch paint dry,” he said.
Where is Rocky II?~ https://www.hollywoodreporter.com/news/documentary-mysterious-ed-ruscha-work-gets-north-american-premiere-at-lacma-962057
Edward Ruscha’s Deadpan Artistry~ http://broadstreetonline.org/2015/01/edward-ruschas-deadpan-artistry/